01
Website Design
Full redesigns — layout, typography, color, imagery. I rework the structure and visuals so your site looks current and communicates clearly.
Freelance Web Developer — Stratford, ON
Designed to convert. Built to last.
Freelance web developer based in Ontario. I work with small businesses who need a website that's well-designed, fast, and actually brings in business — not one that just exists. I handle the design, the code, and the copywriting.
About
Design, code, and copy — one person, no runaround.
I've spent over a decade building websites — first at agencies, now independently. Agencies taught me how projects should run. Working solo taught me how much faster and better they go when one person owns the whole thing.
I work directly with business owners. No account managers, no handoffs between designers and developers. You talk to me, I do the work, and we move quickly because nothing gets lost in translation.
Based in Stratford, Ontario. I take on clients across Canada and work remotely, though I'm available to meet in person locally.
Services
End-to-end web work. I take projects from strategy through launch and keep them running after.
02
WordPress Development
Custom themes and page templates built clean. Fast loading, easy to update, no unnecessary plugin dependencies.
03
Shopify Stores
Product pages, collection structure, and checkout optimization. Stores that are straightforward to browse and easy to buy from.
04
Copywriting
Website copy that's clear and does the work it needs to. Most developers don't write — I do, and it means the design and messaging actually align.
05
Landing Pages
Single-purpose pages for campaigns, launches, or lead generation. Focused on one goal, designed to perform.
06
Ongoing Support
Monthly retainers for clients who want continuous improvements — design updates, content changes, performance work, and a reliable person to call.
How projects work
Straightforward process. You'll know what's happening at every stage.
01
Discovery
We discuss your business, goals, and what isn't working. I review your current site and come back with a plan, a timeline, and a fixed price.
02
Design and build
I work through design, copy, and development in short cycles. You see progress weekly and give feedback throughout — not just at the end.
03
Launch and handoff
We launch when you're satisfied. I hand over full ownership, walk you through the CMS, and stay available for follow-up support.
At a glance
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Years in web development
Typical project timeline
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Point of contact
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Ownership transferred to you
“Michael rebuilt our site in under two weeks. It looks and works significantly better — we went from almost no online inquiries to getting them regularly.”— Small business owner, Stratford ON
“He handled design, copy, and development himself. No coordinating between multiple people. The turnaround was fast and the quality was excellent.”— Shopify store owner, Ontario
Common questions
What does a project cost?
Most projects are between $2,000 and $8,000 depending on scope. You get a fixed quote before any work begins.
How long does it take?
Typically 2–4 weeks from kickoff to launch. Landing pages and smaller updates can be done within a week.
Do I need to provide the copy?
No. Copywriting is included. I'll learn about your business and write the site content. You review and approve before anything goes live.
I already have a site. Can you work with it?
Yes — most clients do. Sometimes it makes sense to improve what's there, sometimes a rebuild is the better move. I'll give you an honest recommendation.
Will I be able to update it myself?
Yes. Every site I build is designed to be maintained by a non-developer. I walk you through the CMS and make sure you're comfortable managing it.
What platforms do you work with?
Primarily WordPress and Shopify. For custom projects, Next.js and modern frameworks. I recommend the right platform for your needs.
Have a project in mind?
Reach out and tell me what you're working with. I'll give you a straight answer on what I'd recommend and what it would cost.
Get in touch
Tell me about your project and what you're looking to achieve. I'll respond within one business day with initial thoughts and next steps.
Michael J WoodwardStratford, Ontario, Canada226-926-1532hello@michaelwoodward.ca